Designing The Right Program
Incredibly Accurate Targeting
Estimated Response Rates
Advantages Of Full Color
Importance Of Design
The Triple Whammy
Low Per-Piece Cost
Make The Right Offer
Importance Of Timing
Writing The Best Script
Customer Obligations
Survey Or Evaluation
Fielding The Questions
Closing The Appointment
Finalizing The Sale
Incredibly Accurate Targeting
Turn This Over Marketing has developed an exclusive method of targeting potential and existing customers that goes far beyond any previously known direct-mail methodology. Our method allows us to precisely target a potential clientele based on any number of factors. These include, but are not limited to:
  • Geographic location
  • Economic status
  • Lifestyle
  • Housing value
  • Property amenities
  • Potential buying patterns
  • Age & retirement status
  • Ethnic preferences
  • And many more

This targeting allows us to tailor your program to reach only those potential customers whose lifestyles and buying patterns specifically relate to the product, service or business you wish to market. This leads to an unprecedented direct-mail percentage response, far above industry norms.

Estimated Response Rates
Depending upon several factors, normal percentage response to direct mail advertising is generally estimated at between .05% and 2%. In many cases, our methodology has proven to provide a response rate between 10% and 50%. Add to that our expert professional telemarketing, and our rate of sales closure is by far the highest in the industry.




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